How much does TikTok pay per 1,000 views?

TikTok's Creator Fund pays approximately $0.02–$0.05 per 1,000 views in the US and UK, and $0.01–$0.03 in Europe. Rates are lower in smaller markets like Greece. These rates have been declining as the creator pool grows.

How much does TikTok pay per 1,000 views in the UK?

TikTok Creator Fund pays approximately $0.02–$0.04 per 1,000 views in the UK. At 1 million views per month, that's roughly $20–$40 from the fund alone. Brand deals are where UK creators typically earn serious money.

How much do TikTok creators earn from brand deals?

Brand deal rates depend on follower count: nano (1K–10K) earns $50–$200 per post; micro (10K–50K) earns $200–$800; mid-tier (100K–500K) earns $1,500–$5,000; top creators (1M+) can earn $5,000–$25,000+ per sponsored post.

How many followers do you need to make money on TikTok?

You need at least 10,000 followers and 100,000 views in the last 30 days to join the TikTok Creator Fund. For meaningful brand deal income, most creators start seeing opportunities around 50,000–100,000 followers.

How much does TikTok pay in Greece?

TikTok Creator Fund rates in Greece are among the lowest in Europe — approximately $0.005–$0.02 per 1,000 views. Greek creators typically earn more through brand deals with local brands than through the Creator Fund.

Is TikTok or YouTube better for earning money?

YouTube generally pays more per view through AdSense (especially in finance/tech niches), while TikTok's Creator Fund pays much less per view. However, TikTok's viral potential means views can scale faster. Most serious creators build income on both platforms.

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TikTok Earnings Calculator

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About this tool

Estimate your TikTok Creator Fund and brand deal income

The TikTok Earnings Calculator estimates your monthly income from two sources: the TikTok Creator Fund (ad revenue share on views) and brand deal sponsorships (paid partnerships based on your follower count).

Understanding both streams matters because they behave very differently:

Creator Fund — TikTok pays roughly $0.02–$0.05 per 1,000 views in the US and UK, less in other markets. This scales with views but is generally low compared to YouTube AdSense. The fund rate has also been declining as more creators join.
Brand deals — Sponsored posts are where most TikTok creators actually make money. Rates depend almost entirely on follower count and niche authority. A micro-creator with 50K followers can charge $500–$2,000 per post; creators above 1M can command $5,000–$25,000+.

The total estimate assumes approximately 2 sponsored posts per month — a realistic minimum for an active creator. Many creators do more, especially in niches like beauty, fashion, and fitness.

Example

A lifestyle creator in the EU with 200,000 followers and 800,000 monthly views.

Creator Fund: EU RPM $0.01–$0.03. (800,000 / 1,000) × $0.01 = $8 to × $0.03 = $8 – $24/month.

Brand deals: 100K–500K tier = $1,500–$5,000 per post × 2 posts = $3,000 – $10,000/month.

Total estimate: $3,008 – $10,024/month.

This illustrates why brand deals dominate TikTok income — the Creator Fund alone is rarely enough to build a full-time income.